1. Great post, Jake. And thank you for the kind words on wedgies.

    To me the most interesting social embedded tools are the ones that are able to monetize their content through embeds on other sites. A great example of this is youtube – they still play their pre and post roll advertisements even though you’re not on This gives them considerable incentive to make sure youtube videos are embedded in as many places as possible to give them the access to the most ad impressions as possible.

    Another interesting thing to me about embeds is when certain media types are embedded in a tweet, and then that tweet is embedded. For example, you can embed a vine by embedding a tweet. Or embed an instagram video by embedding a facebook post. You don’t actually have to embed the media, you just have to have a platform that lets you embed the media. Here’s a great example on the vine front –

    • Jake Wengroff says:

      Thank you for this additional insight, Porter! I’m always curious to learn how the most forward-thinking publishers are finding ways to extend their content — and the messages of their advertisers and sponsors. Let’s definitely keep this conversation going!

      • Here’s another tidbit I’ve learned working with embed technologies.

        Using the oembed standard for pages on your site will allow publishers who want to pull materials from your site and embed them to grab the appropriate assets/content. You can see how to simply setup the oembed standards are and you can also see how services like can scrape services and easily create “embed as a service” style business models.

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