Enterprise Social Platform Provider NewsGator Continues To Innovate
Imagine a way to view who has received, opened, and viewed your (internal, company) emails, all in one view. Well, NewsGator has — only it isn’t with email, but with messaging.
Here is what you might see if you are now using their revamped Internal Communications Solution:
If it looks like the Insights for a Facebook Page (sorry, you’d have to know what it’s like to be an Administrator or Manager of a Facebook Page to know what I’m talking about), you’re right. NewsGator is selling a product that not only allows people to know whom within their organization is viewing/reading their messages, but the product also allows you to measure internal engagement — something usually only reserved for the marketing department when devising external campaigns.
I’ve written before on the topic of the consumerization of IT — namely, that increasingly familiar technology platforms and devices are driving demand for a nearly-identical experience in the workplace. And this is a perfect example of it.
Improving internal communications leads to a 29% increase in market value, 47% higher shareholder returns, 18% higher productivity than competitors, and 12% higher profitability than competitors.
Sources: McKinsey, Towers Watson, Gallup, US Department of Labor, Hays Group
Currently, however, the Internal Communications Solution is only available to large enterprises. I asked Newsgator if they intend to pursue the SMB market — a market which several other enterprise social vendors have begun to court aggressively — and their response was that they are not planning to at the moment. Perhaps that will change.
If only a solution like this existed when I worked at a Large Investment Bank (which shall remain nameless, though it is now defunct) in New York in the late 1990s.
Yesterday, the company announced another product, the Innovation Solution, a platform to crowdsource ideas with like-minded peers in your organization.
— NewsGator (@NewsGator) October 15, 2013
I’ll be following this development closely, too.