Comments

  1. Thanks for the citation, but it’s far too early to say – or even to imply – that Pogue will be involved in creating native advertising executions for Yahoo. While this _could_ be the case, I see this as part of a broader and much more current trend than Hansell’s defection from the NYT back in the ’90s.

    In recent weeks, we’ve seen Pgue leave the Times, Mossberg and Swisher exit Dow Jones/WSJ and Glenn Greenwald walk out of the Guardian. We’re in an era in which name brand journalists can de-couple from major media properties because they themselves have become big enough brands. That’s headline news – as well as content marketing.

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