Google and Social Advertising: Still Not Facebook, But That’s OK

This afternoon I was asked to give comment to a Time magazine reporter on Google’s recent decision to start personalizing some ads in its network — namely, that you will start to see Facebook-like names and thumbnail photos in advertising throughout the Google network. While some people might think, ‘Oh great, that’s all I need,’ […]

One Blogger Alone Is Not Enough To Increase Eyeballs — and Sales

Some companies still think that the job of blogging should go to only one person — whether internal or to a freelance ghostwriter. While this may make economic sense and address a task that needs to get done, companies will find that there aren’t any more inquiries or sales leads. This is because content is […]