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One Blogger Alone Is Not Enough To Increase Eyeballs — and Sales

Some companies still think that the job of blogging should go to only one person — whether internal or to a freelance ghostwriter. While this may make economic sense and address a task that needs to get done, companies will find that there aren’t any more inquiries or sales leads. This is because content is […]

If HootSuite and Yammer Got Married

There is a category of enterprise social software which is emerging which doesn’t know what to call itself yet.  But if engagement platform HootSuite and enterprise social platform Yammer got married, this would be it. Basically, the software encourages any employee to engage in social media activity outside the four walls of a company, and […]

IBM Develops an Enterprise Twitter Solution, But Will Anyone Buy It?

IBM Develops an Enterprise Twitter Solution, But Will Anyone Buy It?

For those employees who tweet during the workday, wouldn’t it be great to have a platform which allowed you to view all of the tweets and activity from all of your coworkers — without the noise and clutter of the rest of Twitter? For most companies, large and small, that want to collect or keep […]