One Blogger Alone Is Not Enough To Increase Eyeballs — and Sales

Some companies still think that the job of blogging should go to only one person — whether internal or to a freelance ghostwriter. While this may make economic sense and address a task that needs to get done, companies will find that there aren’t any more inquiries or sales leads. This is because content is […]

If HootSuite and Yammer Got Married

There is a category of enterprise social software which is emerging which doesn’t know what to call itself yet.  But if engagement platform HootSuite and enterprise social platform Yammer got married, this would be it. Basically, the software encourages any employee to engage in social media activity outside the four walls of a company, and […]

From Liking to Leading: IBM Lotusphere Is Now Connect

Whew, finally a break from the 2-hour morning General Session, featuring not only the VP and the General Manager of IBM’s Social Business division, but also a performance from 1980s pop group They Might Be Giants and a speech by actor-director-producer Joseph Gordon-Levitt (for those of you unfamiliar, he was in Lincoln and 50/50, among […]

It’s On:  Oracle To Battle Salesforce for Ownership of the ‘Marketing Cloud’

It’s On: Oracle To Battle Salesforce for Ownership of the ‘Marketing Cloud’

Today’s announcement of enterprise software maker and CRM provider Oracle buying marketing automation vendor Eloqua for $811 million has many people — including this analyst — blindsided. After all, Eloqua just went public in August, raising $92 million. And a little more than 4 months later, it gets acquired? It was unclear from the news […]

Experiencing Social at Eloqua Experience, Part 2

After attending the Eloqua Experience conference in Orlando last week, I got warm fuzzies that demand generation marketers are getting more social.  After all, if the leader in the space is pushing social, then the rest of the industry will be soon to follow. Eloqua is a marketing automation and revenue performance management software provider.  […]

Experiencing Social at Eloqua Experience

This week, I’ll be in Orlando, Florida attending marketing software company Eloqua’s annual conference, Eloqua Experience.  Over 1,000 attendees are expected to attend. Though not traditionally known as a conference that attracts social media or social business types, I’m keen to see how things may have changed in the last year or so since everyone […]

Why Doesn’t Twitter Promote List Management?

Why Doesn’t Twitter Promote List Management?

The biggest complaint clients have with Twitter is that it’s noisy, cluttered, and unfiltered.  ‘How do I find anything?’ they ask.  ‘And how do people find my tweets?’ They’re right:  discovery on Twitter — in either direction — is pitiful. However, the List tool — which has been around almost since the founding of the […]

The Call Center Evolves into a Social CRM Powerhouse

This morning’s news on TechCrunch that social software provider Lithium Technologies acquired customer care application Social Dynamx points not only to further consolidation, but also to the fact that customer service operations might be the quiet battle ax that is serving to reshape an industry reeling from mixed messages. Here, the video of Rob Tarkoff, […]