I’m happy that most companies, small businesses, and individual professionals are aware of the importance of having a website. But is your or your company’s website still nothing more than brochureware — with only pages for Home, About, Products and Services, Who We Are, and Contact Us? Though the cost of building and running a [...]
Does Your Website Act as a Lead Generation Tool or Community — or Neither?
Filed Under: Marketing, Social Analytics, Social Business, Social Engagement, Social Infrastructure, Social Media, Social Sales Tagged: asset, community, content, content marketing, demand generation, demandgen, lead, lead generation, leadgen, leads, marketing, profit, website
Hoping That Social Media Will Fix Crappy Banner Ads
Long live the banner ad: it has managed to survive not only the dot com bubble but also Facebook’s IPO. Yet few admit to wishing to perpetuate its existence. Talk of ‘social advertising’ usually means buying ads on Facebook, Promoted Trends on Twitter, or even the new SlideShare ads — complete with inline lead capture [...]
Filed Under: Advertising, Marketing, Social Infrastructure, Social Media Tagged: advertising, Doubleclick, Facebook, Google, IAB, LinkedIn, Pinterest, SlideShare, social, social advertising, social media, Twitter
If HootSuite and Yammer Got Married
There is a category of enterprise social software which is emerging which doesn’t know what to call itself yet. But if engagement platform HootSuite and enterprise social platform Yammer got married, this would be it. Basically, the software encourages any employee to engage in social media activity outside the four walls of a company, and [...]
Facebook Has the Audience, But Your Website Has the Content: What To Do?
In a great guest article last week in Forbes, Listening To Social Media Cues Doesn’t Mean Ceding Control, Gigya CEO Patrick Salyer discusses the problem facing most marketers: while creating multiple social identities has afforded a company to extend its reach and find new customers, it has become increasingly difficult to keep those customers engaged. [...]
Filed Under: Marketing, Social CRM, Social Infrastructure, Social Media Tagged: B2B, Gigya, marketing, media, social, social business, social CRM, social infrastructure