I’m happy that most companies, small businesses, and individual professionals are aware of the importance of having a website. But is your or your company’s website still nothing more than brochureware — with only pages for Home, About, Products and Services, Who We Are, and Contact Us? Though the cost of building and running a [...]
Does Your Website Act as a Lead Generation Tool or Community — or Neither?
Filed Under: Marketing, Social Analytics, Social Business, Social Engagement, Social Infrastructure, Social Media, Social Sales Tagged: asset, community, content, content marketing, demand generation, demandgen, lead, lead generation, leadgen, leads, marketing, profit, website
Blogging: Why Bother?
Some say the point to blogging is SEO; others say it’s to create thought leadership. The best blogs do both. I’m continually asked by clients about the point to blogging. I also continue to hear excuses as to why they aren’t blogging. ‘I don’t know how to write effectively.’ ‘How frequently should I blog?’ ‘I’m [...]
Filed Under: Marketing, Social Business, Social Media Tagged: blog, blogging, blogs, content, content marketing, Copyblogger, search, SEM, SEO, social, social media, social media marketing
With Scribe 4.0, Copyblogger Provides Social Tools for Marketers to Connect with Influential Publishers
Though most tools to create a website and social presence are free, we all know that for more customized and automated experiences, we need to pay. Earlier this year I caught up with Brian Clark, CEO, and others from content marketing software and education provider Copyblogger, who have been keeping me apprised of new products [...]
Filed Under: Marketing, Social Media Tagged: content, content marketing, Copyblogger, publisher, publishers, Scribe, SEM, SEO, social media, social media marketing