Some say the point to blogging is SEO; others say it’s to create thought leadership. The best blogs do both. I’m continually asked by clients about the point to blogging. I also continue to hear excuses as to why they aren’t blogging. ‘I don’t know how to write effectively.’ ‘How frequently should I blog?’ ‘I’m [...]
Blogging: Why Bother?
Filed Under: Marketing, Social Business, Social Media Tagged: blog, blogging, blogs, content, content marketing, Copyblogger, search, SEM, SEO, social, social media, social media marketing
With Scribe 4.0, Copyblogger Provides Social Tools for Marketers to Connect with Influential Publishers
Though most tools to create a website and social presence are free, we all know that for more customized and automated experiences, we need to pay. Earlier this year I caught up with Brian Clark, CEO, and others from content marketing software and education provider Copyblogger, who have been keeping me apprised of new products [...]
Filed Under: Marketing, Social Media Tagged: content, content marketing, Copyblogger, publisher, publishers, Scribe, SEM, SEO, social media, social media marketing