Today’s announcement of enterprise software maker and CRM provider Oracle buying marketing automation vendor Eloqua for $811 million has many people — including this analyst — blindsided. After all, Eloqua just went public in August, raising $92 million. And a little more than 4 months later, it gets acquired? It was unclear from the news [...]
Experiencing Social at Eloqua Experience, Part 2
After attending the Eloqua Experience conference in Orlando last week, I got warm fuzzies that demand generation marketers are getting more social. After all, if the leader in the space is pushing social, then the rest of the industry will be soon to follow. Eloqua is a marketing automation and revenue performance management software provider. [...]
Filed Under: Marketing, Social Business, Social CRM, Social Media Tagged: campaign, demand generation, Eloqua, marketing, marketing automation, social CRM, social data, social media, social media marketing
Experiencing Social at Eloqua Experience
This week, I’ll be in Orlando, Florida attending marketing software company Eloqua’s annual conference, Eloqua Experience. Over 1,000 attendees are expected to attend. Though not traditionally known as a conference that attracts social media or social business types, I’m keen to see how things may have changed in the last year or so since everyone [...]
Filed Under: Marketing, Social Business, Social CRM, Social Media Tagged: AppCloud, Eloqua, marketing, ROI, SlideShare, social business, social media marketing
If You Don’t Think Demand Generation Can Be Made Social, Think Again
In my last job, I was continually having to be the one trying to convince the marketing department to include social features and and add social elements to our demand generation programs. Quite simply, they didn’t want to hear it. I always wondered why there was a difference in opinion. Perhaps it was because social [...]
Filed Under: Marketing, Social Business, Social CRM, Social Media Tagged: CRM, demand generation, Eloqua, marketing automation, social, social business, social CRM