Google and Social Advertising: Still Not Facebook, But That’s OK

This afternoon I was asked to give comment to a Time magazine reporter on Google’s recent decision to start personalizing some ads in its network — namely, that you will start to see Facebook-like names and thumbnail photos in advertising throughout the Google network. While some people might think, ‘Oh great, that’s all I need,’ […]

Hoping That Social Media Will Fix Crappy Banner Ads

Hoping That Social Media Will Fix Crappy Banner Ads

Long live the banner ad:  it has managed to survive not only the dot com bubble but also Facebook’s IPO. Yet few admit to wishing to perpetuate its existence.  Talk of ‘social advertising’ usually means buying ads on Facebook, Promoted Trends on Twitter, or even the new SlideShare ads — complete with inline lead capture […]