With the news that Internet behemoth Yahoo will buy blogging and content platform Tumblr for $1.1 billion in cash has many analysts, including this one, wondering what will happen next. Yahoo clearly wants to buy its way into the social media elite. In December 2005, Yahoo bought social bookmarking site Delicious, but it later sold [...]
What Yahoo Will Do with Tumblr
Filed Under: Advertising, Marketing, Social Engagement, Social Media Tagged: advertising, blog, blogging, blogs, Internet, marketing, photo, photos, search, social, social data, social media, Tumblr, Yahoo
The Power of Adding One Letter to the End of a Company Name
Today’s news that Toronto-based press release distribution company Marketwire is rebranding itself to Marketwired — yes, you read that correctly, all they did was add a ‘d’ — had me thinking: how much longer will press release companies continue to sell the traditional press release (i.e, exist)? (Share Clip) Oh, and the company has [...]
Email Is Not Social Media
No doubt, you’ve spent a sizeable budget on your email marketing programs. You’ve hired a handful of email vendors over the years. You’ve bought lists. You’ve hired email experts. You may have even attended one or more email tradeshows. The days of batch and blast — or spray and pray — whichever you prefer to [...]
Filed Under: Marketing, Social Media Tagged: automation, demand generation, email, marketing, marketing automation, social, social media, social media marketing
It’s On: Oracle To Battle Salesforce for Ownership of the ‘Marketing Cloud’
Today’s announcement of enterprise software maker and CRM provider Oracle buying marketing automation vendor Eloqua for $811 million has many people — including this analyst — blindsided. After all, Eloqua just went public in August, raising $92 million. And a little more than 4 months later, it gets acquired? It was unclear from the news [...]
Filed Under: Marketing, Social Business, Social CRM, Social Media Tagged: cloud, Eloqua, marketing, Marketing Cloud, Oracle, Salesforce, social, social business, social CRM
Experiencing Social at Eloqua Experience, Part 2
After attending the Eloqua Experience conference in Orlando last week, I got warm fuzzies that demand generation marketers are getting more social. After all, if the leader in the space is pushing social, then the rest of the industry will be soon to follow. Eloqua is a marketing automation and revenue performance management software provider. [...]
Filed Under: Marketing, Social Business, Social CRM, Social Media Tagged: campaign, demand generation, Eloqua, marketing, marketing automation, social CRM, social data, social media, social media marketing
Experiencing Social at Eloqua Experience
This week, I’ll be in Orlando, Florida attending marketing software company Eloqua’s annual conference, Eloqua Experience. Over 1,000 attendees are expected to attend. Though not traditionally known as a conference that attracts social media or social business types, I’m keen to see how things may have changed in the last year or so since everyone [...]
Filed Under: Marketing, Social Business, Social CRM, Social Media Tagged: AppCloud, Eloqua, marketing, ROI, SlideShare, social business, social media marketing
Facebook Has the Audience, But Your Website Has the Content: What To Do?
In a great guest article last week in Forbes, Listening To Social Media Cues Doesn’t Mean Ceding Control, Gigya CEO Patrick Salyer discusses the problem facing most marketers: while creating multiple social identities has afforded a company to extend its reach and find new customers, it has become increasingly difficult to keep those customers engaged. [...]
Filed Under: Marketing, Social CRM, Social Infrastructure, Social Media Tagged: B2B, Gigya, marketing, media, social, social business, social CRM, social infrastructure