No doubt, you’ve spent a sizeable budget on your email marketing programs. You’ve hired a handful of email vendors over the years. You’ve bought lists. You’ve hired email experts. You may have even attended one or more email tradeshows. The days of batch and blast — or spray and pray — whichever you prefer to [...]
Email Is Not Social Media
Filed Under: Marketing, Social Media Tagged: automation, demand generation, email, marketing, marketing automation, social, social media, social media marketing
Experiencing Social at Eloqua Experience, Part 2
After attending the Eloqua Experience conference in Orlando last week, I got warm fuzzies that demand generation marketers are getting more social. After all, if the leader in the space is pushing social, then the rest of the industry will be soon to follow. Eloqua is a marketing automation and revenue performance management software provider. [...]
Filed Under: Marketing, Social Business, Social CRM, Social Media Tagged: campaign, demand generation, Eloqua, marketing, marketing automation, social CRM, social data, social media, social media marketing
If You Don’t Think Demand Generation Can Be Made Social, Think Again
In my last job, I was continually having to be the one trying to convince the marketing department to include social features and and add social elements to our demand generation programs. Quite simply, they didn’t want to hear it. I always wondered why there was a difference in opinion. Perhaps it was because social [...]
Filed Under: Marketing, Social Business, Social CRM, Social Media Tagged: CRM, demand generation, Eloqua, marketing automation, social, social business, social CRM