Today’s announcement of enterprise software maker and CRM provider Oracle buying marketing automation vendor Eloqua for $811 million has many people — including this analyst — blindsided. After all, Eloqua just went public in August, raising $92 million. And a little more than 4 months later, it gets acquired? It was unclear from the news [...]
Surprise! Social Technology Still Needs People
Though I didn’t attend Dreamforce two weeks ago, it’s still reassuring that software companies — and not just marketing and PR people — are understanding the power and role of social in today’s enterprise. That social media marketing platforms such as Involver and Vitrue were sold to Oracle, and Buddy Media to Salesforce, and not [...]
Filed Under: Marketing, Social Business, Social CRM, Social Media Tagged: Armano, Buddy Media, Certification, Edelman, Marketing Cloud, Radian6, Salesforce, social, social business, social CRM