As a proud member of the social media industry, I often feel that, to borrow a phrase, ‘I don’t get no respect.’ My social media brethren often feel the same. Many of us came from corporate communications or PR roles, where we didn’t necessarily need a certain degree or professional designation in order to get [...]
Surprise! Social Technology Still Needs People
Though I didn’t attend Dreamforce two weeks ago, it’s still reassuring that software companies — and not just marketing and PR people — are understanding the power and role of social in today’s enterprise. That social media marketing platforms such as Involver and Vitrue were sold to Oracle, and Buddy Media to Salesforce, and not [...]
Filed Under: Marketing, Social Business, Social CRM, Social Media Tagged: Armano, Buddy Media, Certification, Edelman, Marketing Cloud, Radian6, Salesforce, social, social business, social CRM