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Blogging: Why Bother?

Some say the point to blogging is SEO; others say it’s to create thought leadership.  The best blogs do both. I’m continually asked by clients about the point to blogging.  I also continue to hear excuses as to why they aren’t blogging. ‘I don’t know how to write effectively.’ ‘How frequently should I blog?’ ‘I’m […]

With Scribe 4.0, Copyblogger Provides Social Tools for Marketers to Connect with Influential Publishers

Though most tools to create a website and social presence are free, we all know that for more customized and automated experiences, we need to pay. Earlier this year I caught up with Brian Clark, CEO, and others from content marketing software and education provider Copyblogger, who have been keeping me apprised of new products […]