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First Instagram Ad Goes Live with Michael Kors Watch

Today’s first paid Instagram photo went live. And there are more angry comments than good. (Thanks to social media pal Jane Ko for her tweet.) First instagram ad goes live feat @MichaelKors – more angry comments than good. — Jane Ko (@atasteofkoko) November 1, 2013   I’m more of a fan of organic content […]

Google and Social Advertising: Still Not Facebook, But That’s OK

This afternoon I was asked to give comment to a Time magazine reporter on Google’s recent decision to start personalizing some ads in its network — namely, that you will start to see Facebook-like names and thumbnail photos in advertising throughout the Google network. While some people might think, ‘Oh great, that’s all I need,’ […]

Hoping That Social Media Will Fix Crappy Banner Ads

Hoping That Social Media Will Fix Crappy Banner Ads

Long live the banner ad:  it has managed to survive not only the dot com bubble but also Facebook’s IPO. Yet few admit to wishing to perpetuate its existence.  Talk of ‘social advertising’ usually means buying ads on Facebook, Promoted Trends on Twitter, or even the new SlideShare ads — complete with inline lead capture […]

IBM Develops an Enterprise Twitter Solution, But Will Anyone Buy It?

IBM Develops an Enterprise Twitter Solution, But Will Anyone Buy It?

For those employees who tweet during the workday, wouldn’t it be great to have a platform which allowed you to view all of the tweets and activity from all of your coworkers — without the noise and clutter of the rest of Twitter? For most companies, large and small, that want to collect or keep […]

A New Victory in the Social Media Policy Debate

According to an article in yesterday’s New York Times, federal regulators are ordering employers to scale back policies that limit what workers can say online. Apparently, the National Labor Relations Board continues to inform private-sector companies that workers have a right to discuss work conditions freely and without fear of retribution — whether those discussions […]

Blogging: Why Bother?

Some say the point to blogging is SEO; others say it’s to create thought leadership.  The best blogs do both. I’m continually asked by clients about the point to blogging.  I also continue to hear excuses as to why they aren’t blogging. ‘I don’t know how to write effectively.’ ‘How frequently should I blog?’ ‘I’m […]