With the news that Internet behemoth Yahoo will buy blogging and content platform Tumblr for $1.1 billion in cash has many analysts, including this one, wondering what will happen next. Yahoo clearly wants to buy its way into the social media elite. In December 2005, Yahoo bought social bookmarking site Delicious, but it later sold [...]
What Yahoo Will Do with Tumblr
Filed Under: Advertising, Marketing, Social Engagement, Social Media Tagged: advertising, blog, blogging, blogs, Internet, marketing, photo, photos, search, social, social data, social media, Tumblr, Yahoo
The Power of Adding One Letter to the End of a Company Name
Today’s news that Toronto-based press release distribution company Marketwire is rebranding itself to Marketwired — yes, you read that correctly, all they did was add a ‘d’ — had me thinking: how much longer will press release companies continue to sell the traditional press release (i.e, exist)? (Share Clip) Oh, and the company has [...]
Hoping That Social Media Will Fix Crappy Banner Ads
Long live the banner ad: it has managed to survive not only the dot com bubble but also Facebook’s IPO. Yet few admit to wishing to perpetuate its existence. Talk of ‘social advertising’ usually means buying ads on Facebook, Promoted Trends on Twitter, or even the new SlideShare ads — complete with inline lead capture [...]
Filed Under: Advertising, Marketing, Social Infrastructure, Social Media Tagged: advertising, Doubleclick, Facebook, Google, IAB, LinkedIn, Pinterest, SlideShare, social, social advertising, social media, Twitter
IBM Develops an Enterprise Twitter Solution, But Will Anyone Buy It?
For those employees who tweet during the workday, wouldn’t it be great to have a platform which allowed you to view all of the tweets and activity from all of your coworkers — without the noise and clutter of the rest of Twitter? For most companies, large and small, that want to collect or keep [...]
Filed Under: Social Business, Social Media Tagged: collaboration, enterprise, HootSuite, social, social media, social media monitoring, Twitter, Twitter List Management
A New Victory in the Social Media Policy Debate
According to an article in yesterday’s New York Times, federal regulators are ordering employers to scale back policies that limit what workers can say online. Apparently, the National Labor Relations Board continues to inform private-sector companies that workers have a right to discuss work conditions freely and without fear of retribution — whether those discussions [...]
Filed Under: Social Business, Social Media Tagged: employees, governance, policy, social, social media, social media policy, training
Blogging: Why Bother?
Some say the point to blogging is SEO; others say it’s to create thought leadership. The best blogs do both. I’m continually asked by clients about the point to blogging. I also continue to hear excuses as to why they aren’t blogging. ‘I don’t know how to write effectively.’ ‘How frequently should I blog?’ ‘I’m [...]
Filed Under: Marketing, Social Business, Social Media Tagged: blog, blogging, blogs, content, content marketing, Copyblogger, search, SEM, SEO, social, social media, social media marketing
Social Media Certifications Seek To Legitimize the Profession
As a proud member of the social media industry, I often feel that, to borrow a phrase, ‘I don’t get no respect.’ My social media brethren often feel the same. Many of us came from corporate communications or PR roles, where we didn’t necessarily need a certain degree or professional designation in order to get [...]
Filed Under: Marketing, Social Business, Social Media Tagged: Certification, CompTIA, HootSuite, professional, Radian6, Salesforce, social, social business, social media, training
Email Is Not Social Media
No doubt, you’ve spent a sizeable budget on your email marketing programs. You’ve hired a handful of email vendors over the years. You’ve bought lists. You’ve hired email experts. You may have even attended one or more email tradeshows. The days of batch and blast — or spray and pray — whichever you prefer to [...]
Filed Under: Marketing, Social Media Tagged: automation, demand generation, email, marketing, marketing automation, social, social media, social media marketing
Experiencing Social at Eloqua Experience, Part 2
After attending the Eloqua Experience conference in Orlando last week, I got warm fuzzies that demand generation marketers are getting more social. After all, if the leader in the space is pushing social, then the rest of the industry will be soon to follow. Eloqua is a marketing automation and revenue performance management software provider. [...]
Filed Under: Marketing, Social Business, Social CRM, Social Media Tagged: campaign, demand generation, Eloqua, marketing, marketing automation, social CRM, social data, social media, social media marketing
With Scribe 4.0, Copyblogger Provides Social Tools for Marketers to Connect with Influential Publishers
Though most tools to create a website and social presence are free, we all know that for more customized and automated experiences, we need to pay. Earlier this year I caught up with Brian Clark, CEO, and others from content marketing software and education provider Copyblogger, who have been keeping me apprised of new products [...]
Filed Under: Marketing, Social Media Tagged: content, content marketing, Copyblogger, publisher, publishers, Scribe, SEM, SEO, social media, social media marketing