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First Instagram Ad Goes Live with Michael Kors Watch

Today’s first paid Instagram photo went live. And there are more angry comments than good. (Thanks to social media pal Jane Ko for her tweet.) First instagram ad goes live feat @MichaelKors – more angry comments than good. pic.twitter.com/o9xPfnWgSa — Jane Ko (@atasteofkoko) November 1, 2013   I’m more of a fan of organic content […]

Blogging: Why Bother?

Some say the point to blogging is SEO; others say it’s to create thought leadership.  The best blogs do both. I’m continually asked by clients about the point to blogging.  I also continue to hear excuses as to why they aren’t blogging. ‘I don’t know how to write effectively.’ ‘How frequently should I blog?’ ‘I’m […]

Email Is Not Social Media

No doubt, you’ve spent a sizeable budget on your email marketing programs. You’ve hired a handful of email vendors over the years.  You’ve bought lists.  You’ve hired email experts.  You may have even attended one or more email tradeshows.  The days of batch and blast — or spray and pray — whichever you prefer to […]

Experiencing Social at Eloqua Experience, Part 2

After attending the Eloqua Experience conference in Orlando last week, I got warm fuzzies that demand generation marketers are getting more social.  After all, if the leader in the space is pushing social, then the rest of the industry will be soon to follow. Eloqua is a marketing automation and revenue performance management software provider.  […]

With Scribe 4.0, Copyblogger Provides Social Tools for Marketers to Connect with Influential Publishers

Though most tools to create a website and social presence are free, we all know that for more customized and automated experiences, we need to pay. Earlier this year I caught up with Brian Clark, CEO, and others from content marketing software and education provider Copyblogger, who have been keeping me apprised of new products […]

Experiencing Social at Eloqua Experience

This week, I’ll be in Orlando, Florida attending marketing software company Eloqua’s annual conference, Eloqua Experience.  Over 1,000 attendees are expected to attend. Though not traditionally known as a conference that attracts social media or social business types, I’m keen to see how things may have changed in the last year or so since everyone […]