Google and Social Advertising: Still Not Facebook, But That’s OK

This afternoon I was asked to give comment to a Time magazine reporter on Google’s recent decision to start personalizing some ads in its network — namely, that you will start to see Facebook-like names and thumbnail photos in advertising throughout the Google network. While some people might think, ‘Oh great, that’s all I need,’ […]

Hoping That Social Media Will Fix Crappy Banner Ads

Hoping That Social Media Will Fix Crappy Banner Ads

Long live the banner ad:  it has managed to survive not only the dot com bubble but also Facebook’s IPO. Yet few admit to wishing to perpetuate its existence.  Talk of ‘social advertising’ usually means buying ads on Facebook, Promoted Trends on Twitter, or even the new SlideShare ads — complete with inline lead capture […]

IBM Develops an Enterprise Twitter Solution, But Will Anyone Buy It?

IBM Develops an Enterprise Twitter Solution, But Will Anyone Buy It?

For those employees who tweet during the workday, wouldn’t it be great to have a platform which allowed you to view all of the tweets and activity from all of your coworkers — without the noise and clutter of the rest of Twitter? For most companies, large and small, that want to collect or keep […]

From Liking to Leading: IBM Lotusphere Is Now Connect

Whew, finally a break from the 2-hour morning General Session, featuring not only the VP and the General Manager of IBM’s Social Business division, but also a performance from 1980s pop group They Might Be Giants and a speech by actor-director-producer Joseph Gordon-Levitt (for those of you unfamiliar, he was in Lincoln and 50/50, among […]

A New Victory in the Social Media Policy Debate

According to an article in yesterday’s New York Times, federal regulators are ordering employers to scale back policies that limit what workers can say online. Apparently, the National Labor Relations Board continues to inform private-sector companies that workers have a right to discuss work conditions freely and without fear of retribution — whether those discussions […]

Blogging: Why Bother?

Some say the point to blogging is SEO; others say it’s to create thought leadership.  The best blogs do both. I’m continually asked by clients about the point to blogging.  I also continue to hear excuses as to why they aren’t blogging. ‘I don’t know how to write effectively.’ ‘How frequently should I blog?’ ‘I’m […]

Social Media Certifications Seek To Legitimize the Profession

As a proud member of the social media industry, I often feel that, to borrow a phrase, ‘I don’t get no respect.’ My social media brethren often feel the same.  Many of us came from corporate communications or PR roles, where we didn’t necessarily need a certain degree or professional designation in order to get […]

Email Is Not Social Media

No doubt, you’ve spent a sizeable budget on your email marketing programs. You’ve hired a handful of email vendors over the years.  You’ve bought lists.  You’ve hired email experts.  You may have even attended one or more email tradeshows.  The days of batch and blast — or spray and pray — whichever you prefer to […]