JXB1

B2B | LeadGen | Content | Social | Analytics | AdWords

  • Who We Are
  • What We Do
    • AdWords
    • Influence
    • Content Marketing
  • Contact
You are here: Home / Marketing / Experiencing Social at Eloqua Experience

Experiencing Social at Eloqua Experience

November 5, 2012 by JakeWengroff Leave a Comment

This week, I’ll be in Orlando, Florida attending marketing software company Eloqua’s annual conference, Eloqua Experience.  Over 1,000 attendees are expected to attend.

Though not traditionally known as a conference that attracts social media or social business types, I’m keen to see how things may have changed in the last year or so since everyone has been preaching a gospel of ‘collaboration’ and ‘integration’ of various marketing efforts that all seek to unlock that all-elusive ROI.

I’ve followed the marketing automation software industry to an extent, and have written before on the social features which in fits and starts have crept their way into these software platforms.
Demand generation can be made more social, as I’ve blogged about before, but as I’ve seen in most organizations that aim to fully integrate, it is usually a very intuitive, forward-thinking marketing executive who breaks down siloes and finds a way to bring social data and behavior into the marketing automation platform.
This is usually achieved with a Frankensteined mashup of systems though I think app exchanges, such as Eloqua’s AppCloud, can serve as a starting point.


For instance, instead of separately capturing leads via the lead capture form embedded in a presentation hosted on SlideShare, a smart marketer can use an Eloqua Connector to bring those leads directly into Eloqua and use them for nurturing campaigns and other programs.

For anyone attending Eloqua Experience, if you’d like to discuss with me how you are using Eloqua in your social marketing, please tweet me @JakeWengroff or @JXB1Social.  See you in Orlando!

 


Filed Under: Marketing, Social Business, Social CRM, Social Media Tagged With: AppCloud, Eloqua, marketing, ROI, SlideShare, social business, social media marketing

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Tags

advertising blog blogging blogs Certification collaboration communities community content content marketing Copyblogger CRM demand generation Eloqua enterprise enterprise social enterprise social business Google GooglePlus HootSuite IAB InsideView marketing marketing automation Marketing Cloud media Radian6 Salesforce search SEM SEO SlideShare social social advertising social business social CRM social data social media social media marketing social media monitoring social sales training Twitter Twitter List Management Yammer

Copyright © 2023 · Centric Theme on Genesis Framework · WordPress · Log in