Though most tools to create a website and social presence are free, we all know that for more customized and automated experiences, we need to pay.
Earlier this year I caught up with Brian Clark, CEO, and others from content marketing software and education provider Copyblogger, who have been keeping me apprised of new products in their portfolio, which includes Studiopress WordPress themes, Synthesis hosting, Premise landing pages, and Scribe SEO content optimization software. (Disclaimer: JXB1 is a customer of Copyblogger.)
Yesterday afternoon, Copyblogger announced Scribe version 4.0, with substantial improvements. While I’m no SEO expert, and I can’t speak adequately to the enhanced features of the enhanced scoring and ranking systems, I am a big fan of the tool’s new functionality to connect marketers with influential publishers in their industry or category.
After all, we can blog our hearts out, but if we can’t or don’t get found, our efforts are in vain. Copyblogger’s new enhancements to Scribe allow a marketer to find the most influential Twitterers as well as the most influential publishers on the Web, for any keyword or industry — with contact information. This can help a marketer new to a campaign, product, or industry with outreach and networking capabilities so that influential Twitterers or publishers can share or amplify messages (if they are asked politely, of course).
As social signals continue to drive search results in ever more connected ways, I am confident that providers like Copyblogger will lead the way in finding solutions for marketers that bridge these two disciplines.
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