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You are here: Home / Communities / If You’re Still Sending Return Receipts for Email, Help Is On the Way

If You’re Still Sending Return Receipts for Email, Help Is On the Way

October 17, 2013 by JakeWengroff Leave a Comment

Enterprise Social Platform Provider NewsGator Continues To Innovate

Imagine a way to view who has received, opened, and viewed your (internal, company) emails, all in one view.  Well, NewsGator has — only it isn’t with email, but with messaging.

Here is what you might see if you are now using their revamped Internal Communications Solution:

If it looks like the Insights for a Facebook Page (sorry, you’d have to know what it’s like to be an Administrator or Manager of a Facebook Page to know what I’m talking about), you’re right.  NewsGator is selling a product that not only allows people to know whom within their organization is viewing/reading their messages, but the product also allows you to measure internal engagement — something usually only reserved for the marketing department when devising external campaigns.

I’ve written before on the topic of the consumerization of IT — namely, that increasingly familiar technology platforms and devices are driving demand for a nearly-identical experience in the workplace.  And this is a perfect example of it.

Improving internal communications leads to a 29% increase in market value, 47% higher shareholder returns, 18% higher productivity than competitors, and 12% higher profitability than competitors.

Sources: McKinsey, Towers Watson, Gallup, US Department of Labor, Hays Group

Currently, however, the Internal Communications Solution is only available to large enterprises.  I asked Newsgator if they intend to pursue the SMB market — a market which several other enterprise social vendors have begun to court aggressively — and their response was that they are not planning to at the moment.  Perhaps that will change.

If only a solution like this existed when I worked at a Large Investment Bank (which shall remain nameless, though it is now defunct) in New York in the late 1990s.

Yesterday, the company announced another product, the Innovation Solution, a platform to crowdsource ideas with like-minded peers in your organization.

.@NewsGator Releases #Social Innovation Solution. Streamlines Process. Accelerates time-to-market.http:/ http://t.co/hZ8IqWX4w4

— NewsGator (@NewsGator) October 15, 2013

I’ll be following this development closely, too.

Filed Under: Communities, Enterprise, Social Analytics, Social Business, Social Engagement, Social Infrastructure Tagged With: collaboration, enterprise, enterprise social, enterprise social business, internal, internal communications, NewsGator, productivity

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