Though I didn't attend Dreamforce two weeks ago, it's still reassuring that software companies -- and not just marketing and PR people -- are understanding the power and role of social in today's enterprise. That social media marketing platforms such as Involver and Vitrue were sold to Oracle, and Buddy Media to Salesforce, and not to ad agency holding companies like WPP, Omnicom, and Interpublic warm my heart -- and let all of us who work tirelessly in the social media world know that 'Yes, … [Read more...]
The New Data.com Social Key: Taking on InsideView?
Salesforce's Dreamforce conference, held in San Francisco this past week, included a number of new product announcements, notably the launch of Data.com's Social Key, a tool to deliver social data and integrate it with customer and account information kept in Salesforce. According to the blog, By injecting social into traditional with just one click, the Social Key humanizes your business data and brings it to life through real-time updates and a 360-degree perspective. Social Key will … [Read more...]
Deloitte Gets (More) Social
Earlier today, global consulting giant Deloitte announced the launch of day-long 'social business innovation' workshops, in which Deloitte consultants would analyze a client's data and identify opportunities for social software implementation or optimization. I applaud this move because 'social' can mean so many different things for so many different organizations, and the idea of a workshop to kick things off is a great idea (for those who've worked with me in the past, you know the premium … [Read more...]
Google Enters the Social Enterprise with Public Debut of Google+ For Businesses
Hate it or love it, Google+ launched June 2011, and some consider it a strange anomaly in the social networking space. Though cheered and supported -- unlike its previous social/collaboration products like Google Wave and Google Buzz -- Google+ has yet to reach the audience sizes of Facebook, Twitter and LinkedIn. However, today's Google Enterprise blogpost and subsequent TechCrunch story reveal that Google may be finding another fit -- and revenue model -- for the fledgling social network: … [Read more...]
If You Don’t Think Demand Generation Can Be Made Social, Think Again
In my last job, I was continually having to be the one trying to convince the marketing department to include social features and and add social elements to our demand generation programs. Quite simply, they didn't want to hear it. I always wondered why there was a difference in opinion. Perhaps it was because social media was considered the domain of public relations/communications -- inbound marketing -- and demand generation is owned by marketing -- specifically, outbound … [Read more...]
Facebook Has the Audience, But Your Website Has the Content: What To Do?
In a great guest article last week in Forbes, Listening To Social Media Cues Doesn't Mean Ceding Control, Gigya CEO Patrick Salyer discusses the problem facing most marketers: while creating multiple social identities has afforded a company to extend its reach and find new customers, it has become increasingly difficult to keep those customers engaged. Companies have spent billions of dollars in the creation, deployment, maintenance, and measurement of their wholly-owned web properties to … [Read more...]
Do You Really Need a Social Media Risk Management Program?
This tweet today from Jeremiah Owyang of Altimeter Group Report: Build a Safe Social Business Program by Guarding the Gates trib.al/GDE05ZWeekend Reading — Jeremiah Owyang (@jowyang) August 11, 2012 alerted me to a new report from Altimeter Group on social media risk management -- an idea which I expect is intended to pique the interest of social media naysayers. Much of the findings should come as no surprise to any social media or social business practitioner. … [Read more...]