As a provider of marketing services to businesses large and small, the catchphrase on everyone's lips is content marketing or brand journalism. Social media marketing is so.....2010. Content drives the Internet, and pulls visitors and inquiries to a company's webpage. Good, bad, or ugly -- every website needs content. When thinking about different content categories, many clients disregard the humble FAQ list as a source for content. Frequently Asked Questions make sense for several … [Read more...]
#PR => #Community
A new PowerPoint preso on SlideShare....check it out! … [Read more...]
Webinars: Love ‘Em or Hate ‘Em?
Are webinars still as valuable for lead generation as they once were? My thoughts: maybe. One issue of course is their ubiquity. The other is that most folks are on smartphones and tablets all day long and can't attend or access a webinar without experiencing technical difficulties. (I'm sure the Citrix's and Cisco's of the world are addressing this problem as I type this.) Vote on our poll for Does anyone still listen to webinars?! … [Read more...]
Don’t Hate on Mozilla for Selling Ads
This week's news that Mozilla was going to start selling ads that will appear in the tiles of a new tab or page on Firefox had a lot of industry watchers wondering if the non-profit association intent on improving the world's experience on the Web was finally selling out. I don't think so. After all, it's about survival. Darren Herman is Mozilla's new VP of content services, who was hired to launch this initiative. During the Interactive Advertising Bureau's annual meeting in Palm … [Read more...]
For my PR Pro’s: Do You Still Use HARO?
Vote on our poll for For #PR pros: What #journo query services do you use?! … [Read more...]
First Instagram Ad Goes Live with Michael Kors Watch
Today's first paid Instagram photo went live. And there are more angry comments than good. (Thanks to social media pal Jane Ko for her tweet.) First instagram ad goes live feat @MichaelKors - more angry comments than good. pic.twitter.com/o9xPfnWgSa — Jane Ko (@atasteofkoko) November 1, 2013 I'm more of a fan of organic content as a way to attract eyeballs, but perhaps sometimes, you need a little push. What do you think of Instagram's Sponsored Photos? … [Read more...]
What an Expensive Journalist Is Expected To Do These Days
Yesterday's news that Yahoo poached famed New York Times tech columnist David Pogue had several analysts and PR people thinking what his new role will most likely entail. CrunchBase Information David Pogue Information provided by CrunchBase Yahoo claims the move is to 'publish columns, blog posts and video stories that demystify the gadgets, apps and technology that powers our users’ daily lives,' according to Marissa Mayer. But in order for the relationship to sustain itself, … [Read more...]
If You’re Still Sending Return Receipts for Email, Help Is On the Way
Enterprise Social Platform Provider NewsGator Continues To Innovate Imagine a way to view who has received, opened, and viewed your (internal, company) emails, all in one view. Well, NewsGator has -- only it isn't with email, but with messaging. Here is what you might see if you are now using their revamped Internal Communications Solution: If it looks like the Insights for a Facebook Page (sorry, you'd have to know what it's like to be an Administrator or Manager of a Facebook Page … [Read more...]
Google and Social Advertising: Still Not Facebook, But That’s OK
This afternoon I was asked to give comment to a Time magazine reporter on Google's recent decision to start personalizing some ads in its network -- namely, that you will start to see Facebook-like names and thumbnail photos in advertising throughout the Google network. While some people might think, 'Oh great, that's all I need,' we have Facebook to thank for the concept of social advertising and Sponsored Stories. What was once creepy and annoying is so ubiquitous that most consumers will … [Read more...]
Embed Codes Continue To Be a Reliable Tool, But Also Extend Monetization of Content
Embed codes are a social media manager's best friend. They are the fastest, most efficient, and most legal way of finding content published on social networks and then re-posting it to one's own blog or website. The embedded content jazzes up a website quickly (including this one), and also contributes to the site's SEO. The rich, multimedia content usually renders beautifully whatever the underlying content -- videos, photos, slideshows, even documents. Of course, embedding isn't … [Read more...]
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