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Stumped for Content? Look To Your FAQ Pages

March 30, 2014 by JakeWengroff Leave a Comment

As a provider of marketing services to businesses large and small, the catchphrase on everyone's lips is content marketing or brand journalism.  Social media marketing is so.....2010. Content drives the Internet, and pulls visitors and inquiries to a company's webpage.  Good, bad, or ugly -- every website needs content. When thinking about different content categories, many clients disregard the humble FAQ list as a source for content.  Frequently Asked Questions make sense for several … [Read more...]

Filed Under: Communities, Content, Marketing, PR, Social Business, Social Engagement, Social Media Tagged With: communities, community, content, content marketing, FAQ, FAQs, SEO, social media, social media marketing

#PR => #Community

February 27, 2014 by JakeWengroff Leave a Comment

    A new PowerPoint preso on SlideShare....check it out!     … [Read more...]

Filed Under: Communities, Content, Marketing, PR, Social Business, Social Media Tagged With: communities, community, online communities, PR, SlideShare, strategy

If You’re Still Sending Return Receipts for Email, Help Is On the Way

October 17, 2013 by JakeWengroff Leave a Comment

Enterprise Social Platform Provider NewsGator Continues To Innovate Imagine a way to view who has received, opened, and viewed your (internal, company) emails, all in one view.  Well, NewsGator has -- only it isn't with email, but with messaging. Here is what you might see if you are now using their revamped Internal Communications Solution: If it looks like the Insights for a Facebook Page (sorry, you'd have to know what it's like to be an Administrator or Manager of a Facebook Page … [Read more...]

Filed Under: Communities, Enterprise, Social Analytics, Social Business, Social Engagement, Social Infrastructure Tagged With: collaboration, enterprise, enterprise social, enterprise social business, internal, internal communications, NewsGator, productivity

Decisions, Decisions: Features of Online Communities

July 15, 2013 by JakeWengroff Leave a Comment

  Open or Closed? A community can be open or closed. An open community, in which all content pages and functionality are available to anyone, allows the content to be found on the Web – driving up your organic search results – and encouraging clients and even non-clients to interact and engage. A closed community, or one that requires registration and access via a username and password, has its benefits, too. You can decide exactly whom should receive access, and the members in … [Read more...]

Filed Under: Communities, Marketing, Social Analytics, Social Business, Social CRM, Social Engagement, Social Infrastructure, Social Media, Social Sales Tagged With: communities, community, online communities, social login

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