As a provider of marketing services to businesses large and small, the catchphrase on everyone's lips is content marketing or brand journalism. Social media marketing is so.....2010. Content drives the Internet, and pulls visitors and inquiries to a company's webpage. Good, bad, or ugly -- every website needs content. When thinking about different content categories, many clients disregard the humble FAQ list as a source for content. Frequently Asked Questions make sense for several … [Read more...]
#PR => #Community
A new PowerPoint preso on SlideShare....check it out! … [Read more...]
Webinars: Love ‘Em or Hate ‘Em?
Are webinars still as valuable for lead generation as they once were? My thoughts: maybe. One issue of course is their ubiquity. The other is that most folks are on smartphones and tablets all day long and can't attend or access a webinar without experiencing technical difficulties. (I'm sure the Citrix's and Cisco's of the world are addressing this problem as I type this.) Vote on our poll for Does anyone still listen to webinars?! … [Read more...]
For my PR Pro’s: Do You Still Use HARO?
Vote on our poll for For #PR pros: What #journo query services do you use?! … [Read more...]
First Instagram Ad Goes Live with Michael Kors Watch
Today's first paid Instagram photo went live. And there are more angry comments than good. (Thanks to social media pal Jane Ko for her tweet.) First instagram ad goes live feat @MichaelKors - more angry comments than good. pic.twitter.com/o9xPfnWgSa — Jane Ko (@atasteofkoko) November 1, 2013 I'm more of a fan of organic content as a way to attract eyeballs, but perhaps sometimes, you need a little push. What do you think of Instagram's Sponsored Photos? … [Read more...]
What an Expensive Journalist Is Expected To Do These Days
Yesterday's news that Yahoo poached famed New York Times tech columnist David Pogue had several analysts and PR people thinking what his new role will most likely entail. CrunchBase Information David Pogue Information provided by CrunchBase Yahoo claims the move is to 'publish columns, blog posts and video stories that demystify the gadgets, apps and technology that powers our users’ daily lives,' according to Marissa Mayer. But in order for the relationship to sustain itself, … [Read more...]
Google and Social Advertising: Still Not Facebook, But That’s OK
This afternoon I was asked to give comment to a Time magazine reporter on Google's recent decision to start personalizing some ads in its network -- namely, that you will start to see Facebook-like names and thumbnail photos in advertising throughout the Google network. While some people might think, 'Oh great, that's all I need,' we have Facebook to thank for the concept of social advertising and Sponsored Stories. What was once creepy and annoying is so ubiquitous that most consumers will … [Read more...]
Embed Codes Continue To Be a Reliable Tool, But Also Extend Monetization of Content
Embed codes are a social media manager's best friend. They are the fastest, most efficient, and most legal way of finding content published on social networks and then re-posting it to one's own blog or website. The embedded content jazzes up a website quickly (including this one), and also contributes to the site's SEO. The rich, multimedia content usually renders beautifully whatever the underlying content -- videos, photos, slideshows, even documents. Of course, embedding isn't … [Read more...]