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Stumped for Content? Look To Your FAQ Pages

March 30, 2014 by JakeWengroff Leave a Comment

As a provider of marketing services to businesses large and small, the catchphrase on everyone's lips is content marketing or brand journalism.  Social media marketing is so.....2010. Content drives the Internet, and pulls visitors and inquiries to a company's webpage.  Good, bad, or ugly -- every website needs content. When thinking about different content categories, many clients disregard the humble FAQ list as a source for content.  Frequently Asked Questions make sense for several … [Read more...]

Filed Under: Communities, Content, Marketing, PR, Social Business, Social Engagement, Social Media Tagged With: communities, community, content, content marketing, FAQ, FAQs, SEO, social media, social media marketing

#PR => #Community

February 27, 2014 by JakeWengroff Leave a Comment

    A new PowerPoint preso on SlideShare....check it out!     … [Read more...]

Filed Under: Communities, Content, Marketing, PR, Social Business, Social Media Tagged With: communities, community, online communities, PR, SlideShare, strategy

Webinars: Love ‘Em or Hate ‘Em?

February 17, 2014 by JakeWengroff Leave a Comment

Are webinars still as valuable for lead generation as they once were? My thoughts:  maybe.  One issue of course is their ubiquity.  The other is that most folks are on smartphones and tablets all day long and can't attend or access a webinar without experiencing technical difficulties.  (I'm sure the Citrix's and Cisco's of the world are addressing this problem as I type this.)     Vote on our poll for Does anyone still listen to webinars?! … [Read more...]

Filed Under: Content, Marketing, PR, Social Business, Social CRM, Social Engagement, Social Media, Social Sales, Surveys Tagged With: Cisco, Citrix, content, content marketing, GoToWebinar, marketing, poll, research, survey, WebEx, webinar, webinars

For my PR Pro’s: Do You Still Use HARO?

February 13, 2014 by JakeWengroff Leave a Comment

Vote on our poll for For #PR pros: What #journo query services do you use?! … [Read more...]

Filed Under: Content, Marketing, PR, Social Media Tagged With: HARO, journalist, journalists, journo, media, PR, ProfNet, PubliSeek, Sourcebottle

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