Enterprise Social Platform Provider NewsGator Continues To Innovate Imagine a way to view who has received, opened, and viewed your (internal, company) emails, all in one view. Well, NewsGator has -- only it isn't with email, but with messaging. Here is what you might see if you are now using their revamped Internal Communications Solution: If it looks like the Insights for a Facebook Page (sorry, you'd have to know what it's like to be an Administrator or Manager of a Facebook Page … [Read more...]
Google and Social Advertising: Still Not Facebook, But That’s OK
This afternoon I was asked to give comment to a Time magazine reporter on Google's recent decision to start personalizing some ads in its network -- namely, that you will start to see Facebook-like names and thumbnail photos in advertising throughout the Google network. While some people might think, 'Oh great, that's all I need,' we have Facebook to thank for the concept of social advertising and Sponsored Stories. What was once creepy and annoying is so ubiquitous that most consumers will … [Read more...]
Embed Codes Continue To Be a Reliable Tool, But Also Extend Monetization of Content
Embed codes are a social media manager's best friend. They are the fastest, most efficient, and most legal way of finding content published on social networks and then re-posting it to one's own blog or website. The embedded content jazzes up a website quickly (including this one), and also contributes to the site's SEO. The rich, multimedia content usually renders beautifully whatever the underlying content -- videos, photos, slideshows, even documents. Of course, embedding isn't … [Read more...]
Decisions, Decisions: Features of Online Communities
Open or Closed? A community can be open or closed. An open community, in which all content pages and functionality are available to anyone, allows the content to be found on the Web – driving up your organic search results – and encouraging clients and even non-clients to interact and engage. A closed community, or one that requires registration and access via a username and password, has its benefits, too. You can decide exactly whom should receive access, and the members in … [Read more...]
Does Your Website Act as a Lead Generation Tool or Community — or Neither?
I'm happy that most companies, small businesses, and individual professionals are aware of the importance of having a website. But is your or your company's website still nothing more than brochureware -- with only pages for Home, About, Products and Services, Who We Are, and Contact Us? Though the cost of building and running a website today is low -- or even free, thanks to such services as Wix and Weebly -- the attention it deserves usually results in higher costs (time and hiring a Web … [Read more...]
One Blogger Alone Is Not Enough To Increase Eyeballs — and Sales
Some companies still think that the job of blogging should go to only one person -- whether internal or to a freelance ghostwriter. While this may make economic sense and address a task that needs to get done, companies will find that there aren't any more inquiries or sales leads. This is because content is only one part of the job; content marketing and distribution is the second and more important component. You can't have one without the other. When an employee or consultant writes … [Read more...]
The Power of Adding One Letter to the End of a Company Name
Today's news that Toronto-based press release distribution company Marketwire is rebranding itself to Marketwired -- yes, you read that correctly, all they did was add a 'd' -- had me thinking: how much longer will press release companies continue to sell the traditional press release (i.e, exist)? (Share Clip) Oh, and the company has also poached Stu Ogwa, former VP of business intelligence of Yahoo, to join Marketwire as EVP of product and technology, according to … [Read more...]