As a provider of marketing services to businesses large and small, the catchphrase on everyone's lips is content marketing or brand journalism. Social media marketing is so.....2010. Content drives the Internet, and pulls visitors and inquiries to a company's webpage. Good, bad, or ugly -- every website needs content. When thinking about different content categories, many clients disregard the humble FAQ list as a source for content. Frequently Asked Questions make sense for several … [Read more...]
Webinars: Love ‘Em or Hate ‘Em?
Are webinars still as valuable for lead generation as they once were? My thoughts: maybe. One issue of course is their ubiquity. The other is that most folks are on smartphones and tablets all day long and can't attend or access a webinar without experiencing technical difficulties. (I'm sure the Citrix's and Cisco's of the world are addressing this problem as I type this.) Vote on our poll for Does anyone still listen to webinars?! … [Read more...]
What an Expensive Journalist Is Expected To Do These Days
Yesterday's news that Yahoo poached famed New York Times tech columnist David Pogue had several analysts and PR people thinking what his new role will most likely entail. CrunchBase Information David Pogue Information provided by CrunchBase Yahoo claims the move is to 'publish columns, blog posts and video stories that demystify the gadgets, apps and technology that powers our users’ daily lives,' according to Marissa Mayer. But in order for the relationship to sustain itself, … [Read more...]
If You’re Still Sending Return Receipts for Email, Help Is On the Way
Enterprise Social Platform Provider NewsGator Continues To Innovate Imagine a way to view who has received, opened, and viewed your (internal, company) emails, all in one view. Well, NewsGator has -- only it isn't with email, but with messaging. Here is what you might see if you are now using their revamped Internal Communications Solution: If it looks like the Insights for a Facebook Page (sorry, you'd have to know what it's like to be an Administrator or Manager of a Facebook Page … [Read more...]
Embed Codes Continue To Be a Reliable Tool, But Also Extend Monetization of Content
Embed codes are a social media manager's best friend. They are the fastest, most efficient, and most legal way of finding content published on social networks and then re-posting it to one's own blog or website. The embedded content jazzes up a website quickly (including this one), and also contributes to the site's SEO. The rich, multimedia content usually renders beautifully whatever the underlying content -- videos, photos, slideshows, even documents. Of course, embedding isn't … [Read more...]
Decisions, Decisions: Features of Online Communities
Open or Closed? A community can be open or closed. An open community, in which all content pages and functionality are available to anyone, allows the content to be found on the Web – driving up your organic search results – and encouraging clients and even non-clients to interact and engage. A closed community, or one that requires registration and access via a username and password, has its benefits, too. You can decide exactly whom should receive access, and the members in … [Read more...]
What Yahoo Will Do with Tumblr
With the news that Internet behemoth Yahoo will buy blogging and content platform Tumblr for $1.1 billion in cash has many analysts, including this one, wondering what will happen next. Yahoo clearly wants to buy its way into the social media elite. In December 2005, Yahoo bought social bookmarking site Delicious, but it later sold it in 2011 to the founders of YouTube. In September 2006, it offered to buy Facebook for $1 billion, but Facebook walked away. And Yahoo CEO Marissa Mayer … [Read more...]
Does Your Website Act as a Lead Generation Tool or Community — or Neither?
I'm happy that most companies, small businesses, and individual professionals are aware of the importance of having a website. But is your or your company's website still nothing more than brochureware -- with only pages for Home, About, Products and Services, Who We Are, and Contact Us? Though the cost of building and running a website today is low -- or even free, thanks to such services as Wix and Weebly -- the attention it deserves usually results in higher costs (time and hiring a Web … [Read more...]
The Power of Adding One Letter to the End of a Company Name
Today's news that Toronto-based press release distribution company Marketwire is rebranding itself to Marketwired -- yes, you read that correctly, all they did was add a 'd' -- had me thinking: how much longer will press release companies continue to sell the traditional press release (i.e, exist)? (Share Clip) Oh, and the company has also poached Stu Ogwa, former VP of business intelligence of Yahoo, to join Marketwire as EVP of product and technology, according to … [Read more...]