Enterprise Social Platform Provider NewsGator Continues To Innovate Imagine a way to view who has received, opened, and viewed your (internal, company) emails, all in one view. Well, NewsGator has -- only it isn't with email, but with messaging. Here is what you might see if you are now using their revamped Internal Communications Solution: If it looks like the Insights for a Facebook Page (sorry, you'd have to know what it's like to be an Administrator or Manager of a Facebook Page … [Read more...]
Embed Codes Continue To Be a Reliable Tool, But Also Extend Monetization of Content
Embed codes are a social media manager's best friend. They are the fastest, most efficient, and most legal way of finding content published on social networks and then re-posting it to one's own blog or website. The embedded content jazzes up a website quickly (including this one), and also contributes to the site's SEO. The rich, multimedia content usually renders beautifully whatever the underlying content -- videos, photos, slideshows, even documents. Of course, embedding isn't … [Read more...]
Decisions, Decisions: Features of Online Communities
Open or Closed? A community can be open or closed. An open community, in which all content pages and functionality are available to anyone, allows the content to be found on the Web – driving up your organic search results – and encouraging clients and even non-clients to interact and engage. A closed community, or one that requires registration and access via a username and password, has its benefits, too. You can decide exactly whom should receive access, and the members in … [Read more...]
Does Your Website Act as a Lead Generation Tool or Community — or Neither?
I'm happy that most companies, small businesses, and individual professionals are aware of the importance of having a website. But is your or your company's website still nothing more than brochureware -- with only pages for Home, About, Products and Services, Who We Are, and Contact Us? Though the cost of building and running a website today is low -- or even free, thanks to such services as Wix and Weebly -- the attention it deserves usually results in higher costs (time and hiring a Web … [Read more...]
Hoping That Social Media Will Fix Crappy Banner Ads
Long live the banner ad: it has managed to survive not only the dot com bubble but also Facebook's IPO. Yet few admit to wishing to perpetuate its existence. Talk of 'social advertising' usually means buying ads on Facebook, Promoted Trends on Twitter, or even the new SlideShare ads -- complete with inline lead capture -- on LinkedIn. A few companies have been hard at work at transforming the banner ad into a richer experience. A richer experience of course transfers into engagement -- … [Read more...]
If HootSuite and Yammer Got Married
There is a category of enterprise social software which is emerging which doesn't know what to call itself yet. But if engagement platform HootSuite and enterprise social platform Yammer got married, this would be it. Basically, the software encourages any employee to engage in social media activity outside the four walls of a company, and tracks which content -- and which employee -- has been influential and responsible for the intended engagement (prospects, leads, job candidates, … [Read more...]
Facebook Has the Audience, But Your Website Has the Content: What To Do?
In a great guest article last week in Forbes, Listening To Social Media Cues Doesn't Mean Ceding Control, Gigya CEO Patrick Salyer discusses the problem facing most marketers: while creating multiple social identities has afforded a company to extend its reach and find new customers, it has become increasingly difficult to keep those customers engaged. Companies have spent billions of dollars in the creation, deployment, maintenance, and measurement of their wholly-owned web properties to … [Read more...]