This week, I'll be in Orlando, Florida attending marketing software company Eloqua's annual conference, Eloqua Experience. Over 1,000 attendees are expected to attend. Though not traditionally known as a conference that attracts social media or social business types, I'm keen to see how things may have changed in the last year or so since everyone has been preaching a gospel of 'collaboration' and 'integration' of various marketing efforts that all seek to unlock that all-elusive … [Read more...]