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Email Is Not Social Media

January 14, 2013 by JakeWengroff Leave a Comment

No doubt, you've spent a sizeable budget on your email marketing programs. You've hired a handful of email vendors over the years.  You've bought lists.  You've hired email experts.  You may have even attended one or more email tradeshows.  The days of batch and blast -- or spray and pray -- whichever you prefer to call it -- are thankfully behind us. Your email vendor has mostly likely morphed into a 'marketing automation' or 'demand generation' provider -- showing you ways to optimize … [Read more...]

Filed Under: Marketing, Social Media Tagged With: automation, demand generation, email, marketing, marketing automation, social, social media, social media marketing

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