Some companies still think that the job of blogging should go to only one person -- whether internal or to a freelance ghostwriter. While this may make economic sense and address a task that needs to get done, companies will find that there aren't any more inquiries or sales leads. This is because content is only one part of the job; content marketing and distribution is the second and more important component.  You can't have one without the other. When an employee or consultant writes … [Read more...]