With the news that Internet behemoth Yahoo will buy blogging and content platform Tumblr for $1.1 billion in cash has many analysts, including this one, wondering what will happen next. Yahoo clearly wants to buy its way into the social media elite. In December 2005, Yahoo bought social bookmarking site Delicious, but it later sold it in 2011 to the founders of YouTube. In September 2006, it offered to buy Facebook for $1 billion, but Facebook walked away. And Yahoo CEO Marissa Mayer … [Read more...]
One Blogger Alone Is Not Enough To Increase Eyeballs — and Sales
Some companies still think that the job of blogging should go to only one person -- whether internal or to a freelance ghostwriter. While this may make economic sense and address a task that needs to get done, companies will find that there aren't any more inquiries or sales leads. This is because content is only one part of the job; content marketing and distribution is the second and more important component. You can't have one without the other. When an employee or consultant writes … [Read more...]
Blogging: Why Bother?
Some say the point to blogging is SEO; others say it's to create thought leadership. The best blogs do both. I'm continually asked by clients about the point to blogging. I also continue to hear excuses as to why they aren't blogging. 'I don't know how to write effectively.' 'How frequently should I blog?' 'I'm not that creative.' 'What if I write something and no one reads it?' ...and the list of excuses goes on and on. True, blogposts are original content pages that … [Read more...]