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What an Expensive Journalist Is Expected To Do These Days

October 23, 2013 by JakeWengroff Leave a Comment

Yesterday's news that Yahoo poached famed New York Times tech columnist David Pogue had several analysts and PR people thinking what his new role will most likely entail. CrunchBase Information David Pogue Information provided by CrunchBase Yahoo claims the move is to 'publish columns, blog posts and video stories that demystify the gadgets, apps and technology that powers our users’ daily lives,' according to Marissa Mayer.  But in order for the relationship to sustain itself, … [Read more...]

Filed Under: Advertising, Content, Marketing, Social Engagement, Social Media Tagged With: advertising, Altimeter, branding, brands, content, content marketing, native advertising, New York Times, Pogue, social advertising, Yahoo

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