As a provider of marketing services to businesses large and small, the catchphrase on everyone's lips is content marketing or brand journalism. Social media marketing is so.....2010. Content drives the Internet, and pulls visitors and inquiries to a company's webpage. Good, bad, or ugly -- every website needs content. When thinking about different content categories, many clients disregard the humble FAQ list as a source for content. Frequently Asked Questions make sense for several … [Read more...]
#PR => #Community
A new PowerPoint preso on SlideShare....check it out! … [Read more...]
Decisions, Decisions: Features of Online Communities
Open or Closed? A community can be open or closed. An open community, in which all content pages and functionality are available to anyone, allows the content to be found on the Web – driving up your organic search results – and encouraging clients and even non-clients to interact and engage. A closed community, or one that requires registration and access via a username and password, has its benefits, too. You can decide exactly whom should receive access, and the members in … [Read more...]