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Stumped for Content? Look To Your FAQ Pages

March 30, 2014 by JakeWengroff Leave a Comment

As a provider of marketing services to businesses large and small, the catchphrase on everyone's lips is content marketing or brand journalism.  Social media marketing is so.....2010. Content drives the Internet, and pulls visitors and inquiries to a company's webpage.  Good, bad, or ugly -- every website needs content. When thinking about different content categories, many clients disregard the humble FAQ list as a source for content.  Frequently Asked Questions make sense for several … [Read more...]

Filed Under: Communities, Content, Marketing, PR, Social Business, Social Engagement, Social Media Tagged With: communities, community, content, content marketing, FAQ, FAQs, SEO, social media, social media marketing

#PR => #Community

February 27, 2014 by JakeWengroff Leave a Comment

    A new PowerPoint preso on SlideShare....check it out!     … [Read more...]

Filed Under: Communities, Content, Marketing, PR, Social Business, Social Media Tagged With: communities, community, online communities, PR, SlideShare, strategy

Decisions, Decisions: Features of Online Communities

July 15, 2013 by JakeWengroff Leave a Comment

  Open or Closed? A community can be open or closed. An open community, in which all content pages and functionality are available to anyone, allows the content to be found on the Web – driving up your organic search results – and encouraging clients and even non-clients to interact and engage. A closed community, or one that requires registration and access via a username and password, has its benefits, too. You can decide exactly whom should receive access, and the members in … [Read more...]

Filed Under: Communities, Marketing, Social Analytics, Social Business, Social CRM, Social Engagement, Social Infrastructure, Social Media, Social Sales Tagged With: communities, community, online communities, social login

Does Your Website Act as a Lead Generation Tool or Community — or Neither?

May 19, 2013 by JakeWengroff Leave a Comment

I'm happy that most companies, small businesses, and individual professionals are aware of the importance of having a website. But is your or your company's website still nothing more than brochureware -- with only pages for Home, About, Products and Services, Who We Are, and Contact Us? Though the cost of building and running a website today is low -- or even free, thanks to such services as Wix and Weebly -- the attention it deserves usually results in higher costs (time and hiring a Web … [Read more...]

Filed Under: Marketing, Social Analytics, Social Business, Social Engagement, Social Infrastructure, Social Media, Social Sales Tagged With: asset, community, content, content marketing, demand generation, demandgen, lead, lead generation, leadgen, leads, marketing, profit, website

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