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One Blogger Alone Is Not Enough To Increase Eyeballs — and Sales

April 9, 2013 by JakeWengroff Leave a Comment

Some companies still think that the job of blogging should go to only one person -- whether internal or to a freelance ghostwriter. While this may make economic sense and address a task that needs to get done, companies will find that there aren't any more inquiries or sales leads. This is because content is only one part of the job; content marketing and distribution is the second and more important component.  You can't have one without the other. When an employee or consultant writes … [Read more...]

Filed Under: Enterprise, Marketing, Social Analytics, Social Business, Social CRM, Social Media, Social Sales Tagged With: blog, blogger, bloggers, blogging, blogs, CRM, sales, social CRM, social sales, social selling

The New Data.com Social Key: Taking on InsideView?

September 23, 2012 by JakeWengroff Leave a Comment

Salesforce's Dreamforce conference, held in San Francisco this past week, included a number of new product announcements, notably the launch of Data.com's Social Key, a tool to deliver social data and integrate it with customer and account information kept in Salesforce. According to the blog, By injecting social into traditional with just one click, the Social Key humanizes your business data and brings it to life through real-time updates and a 360-degree perspective. Social Key will … [Read more...]

Filed Under: Marketing, Social Business, Social CRM, Social Sales Tagged With: CRM, data, InsideView, Salesforce, selling, social, social CRM, social sales

If You Don’t Think Demand Generation Can Be Made Social, Think Again

August 20, 2012 by JakeWengroff Leave a Comment

In my last job, I was continually having to be the one trying to convince the marketing department to include social features and and add social elements to our demand generation programs. Quite simply, they didn't want to hear it. I always wondered why there was a difference in opinion.  Perhaps it was because social media was considered the domain of public relations/communications -- inbound marketing -- and demand generation is owned by marketing -- specifically, outbound … [Read more...]

Filed Under: Marketing, Social Business, Social CRM, Social Media Tagged With: CRM, demand generation, Eloqua, marketing automation, social, social business, social CRM

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