Long live the banner ad:  it has managed to survive not only the dot com bubble but also Facebook's IPO. Yet few admit to wishing to perpetuate its existence.  Talk of 'social advertising' usually means buying ads on Facebook, Promoted Trends on Twitter, or even the new SlideShare ads -- complete with inline lead capture -- on LinkedIn. A few companies have been hard at work at transforming the banner ad into a richer experience.  A richer experience of course transfers into engagement -- … [Read more...]