In a great guest article last week in Forbes, Listening To Social Media Cues Doesn't Mean Ceding Control, Gigya CEO Patrick Salyer discusses the problem facing most marketers:  while creating multiple social identities has afforded a company to extend its reach and find new customers, it has become increasingly difficult to keep those customers engaged. Companies have spent billions of dollars in the creation, deployment, maintenance, and measurement of their wholly-owned web properties to … [Read more...]