Today's news that Toronto-based press release distribution company Marketwire is rebranding itself to Marketwired -- yes, you read that correctly, all they did was add a 'd' -- had me thinking: how much longer will press release companies continue to sell the traditional press release (i.e, exist)? (Share Clip) Oh, and the company has also poached Stu Ogwa, former VP of business intelligence of Yahoo, to join Marketwire as EVP of product and technology, according to … [Read more...]
If HootSuite and Yammer Got Married
There is a category of enterprise social software which is emerging which doesn't know what to call itself yet. But if engagement platform HootSuite and enterprise social platform Yammer got married, this would be it. Basically, the software encourages any employee to engage in social media activity outside the four walls of a company, and tracks which content -- and which employee -- has been influential and responsible for the intended engagement (prospects, leads, job candidates, … [Read more...]
IBM Develops an Enterprise Twitter Solution, But Will Anyone Buy It?
For those employees who tweet during the workday, wouldn't it be great to have a platform which allowed you to view all of the tweets and activity from all of your coworkers -- without the noise and clutter of the rest of Twitter? For most companies, large and small, that want to collect or keep track of employee activity on Twitter, the social media manager usually creates a List on Twitter. This is problematic primarily because all of the adding and removing of employees needs to be done … [Read more...]
Social Media Certifications Seek To Legitimize the Profession
As a proud member of the social media industry, I often feel that, to borrow a phrase, 'I don't get no respect.' My social media brethren often feel the same. Many of us came from corporate communications or PR roles, where we didn't necessarily need a certain degree or professional designation in order to get or keep a job. As social has proliferated across industries and companies large and small -- and with it the ability to start a Facebook Page or Twitterfeed for free -- everyone … [Read more...]