This week's news that Mozilla was going to start selling ads that will appear in the tiles of a new tab or page on Firefox had a lot of industry watchers wondering if the non-profit association intent on improving the world's experience on the Web was finally selling out. I don't think so. After all, it's about survival. Darren Herman is Mozilla's new VP of content services, who was hired to launch this initiative. During the Interactive Advertising Bureau's annual meeting in Palm … [Read more...]
Hoping That Social Media Will Fix Crappy Banner Ads
Long live the banner ad: it has managed to survive not only the dot com bubble but also Facebook's IPO. Yet few admit to wishing to perpetuate its existence. Talk of 'social advertising' usually means buying ads on Facebook, Promoted Trends on Twitter, or even the new SlideShare ads -- complete with inline lead capture -- on LinkedIn. A few companies have been hard at work at transforming the banner ad into a richer experience. A richer experience of course transfers into engagement -- … [Read more...]