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From Liking to Leading: IBM Lotusphere Is Now Connect

January 28, 2013 by JakeWengroff Leave a Comment

Whew, finally a break from the 2-hour morning General Session, featuring not only the VP and the General Manager of IBM's Social Business division, but also a performance from 1980s pop group They Might Be Giants and a speech by actor-director-producer Joseph Gordon-Levitt (for those of you unfamiliar, he was in Lincoln and 50/50, among others). Perhaps what's most telling about this year's event is the name change:  Lotusphere is now Connect. While IBM is normally never referenced in … [Read more...]

Filed Under: Marketing, Social Business, Social CRM Tagged With: collaboration, enterprise, IBM, IBM Connect, Lotusphere, social, social business

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