The biggest complaint clients have with Twitter is that it's noisy, cluttered, and unfiltered. 'How do I find anything?' they ask. 'And how do people find my tweets?' They're right: discovery on Twitter -- in either direction -- is pitiful. However, the List tool -- which has been around almost since the founding of the microblogging platform -- could certainly make a difference. But the problem is that the average Twitter user doesn't use it. Other social networks purposely drive … [Read more...]
The New Data.com Social Key: Taking on InsideView?
Salesforce's Dreamforce conference, held in San Francisco this past week, included a number of new product announcements, notably the launch of Data.com's Social Key, a tool to deliver social data and integrate it with customer and account information kept in Salesforce. According to the blog, By injecting social into traditional with just one click, the Social Key humanizes your business data and brings it to life through real-time updates and a 360-degree perspective. Social Key will … [Read more...]