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Does Your Website Act as a Lead Generation Tool or Community — or Neither?

May 19, 2013 by JakeWengroff Leave a Comment

I'm happy that most companies, small businesses, and individual professionals are aware of the importance of having a website. But is your or your company's website still nothing more than brochureware -- with only pages for Home, About, Products and Services, Who We Are, and Contact Us? Though the cost of building and running a website today is low -- or even free, thanks to such services as Wix and Weebly -- the attention it deserves usually results in higher costs (time and hiring a Web … [Read more...]

Filed Under: Marketing, Social Analytics, Social Business, Social Engagement, Social Infrastructure, Social Media, Social Sales Tagged With: asset, community, content, content marketing, demand generation, demandgen, lead, lead generation, leadgen, leads, marketing, profit, website

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