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Email Is Not Social Media

January 14, 2013 by JakeWengroff Leave a Comment

No doubt, you've spent a sizeable budget on your email marketing programs. You've hired a handful of email vendors over the years.  You've bought lists.  You've hired email experts.  You may have even attended one or more email tradeshows.  The days of batch and blast -- or spray and pray -- whichever you prefer to call it -- are thankfully behind us. Your email vendor has mostly likely morphed into a 'marketing automation' or 'demand generation' provider -- showing you ways to optimize … [Read more...]

Filed Under: Marketing, Social Media Tagged With: automation, demand generation, email, marketing, marketing automation, social, social media, social media marketing

Experiencing Social at Eloqua Experience, Part 2

November 14, 2012 by JakeWengroff Leave a Comment

After attending the Eloqua Experience conference in Orlando last week, I got warm fuzzies that demand generation marketers are getting more social.  After all, if the leader in the space is pushing social, then the rest of the industry will be soon to follow. Eloqua is a marketing automation and revenue performance management software provider.  The main engine of the platform primarily performs outbound marketing that pushes emails offering webinar invitations or content pieces (whitepapers, … [Read more...]

Filed Under: Marketing, Social Business, Social CRM, Social Media Tagged With: campaign, demand generation, Eloqua, marketing, marketing automation, social CRM, social data, social media, social media marketing

If You Don’t Think Demand Generation Can Be Made Social, Think Again

August 20, 2012 by JakeWengroff Leave a Comment

In my last job, I was continually having to be the one trying to convince the marketing department to include social features and and add social elements to our demand generation programs. Quite simply, they didn't want to hear it. I always wondered why there was a difference in opinion.  Perhaps it was because social media was considered the domain of public relations/communications -- inbound marketing -- and demand generation is owned by marketing -- specifically, outbound … [Read more...]

Filed Under: Marketing, Social Business, Social CRM, Social Media Tagged With: CRM, demand generation, Eloqua, marketing automation, social, social business, social CRM

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