JXB1

B2B | LeadGen | Content | Social | Analytics | AdWords

  • Who We Are
  • What We Do
    • AdWords
    • Influence
    • Content Marketing
  • Contact

It’s On: Oracle To Battle Salesforce for Ownership of the ‘Marketing Cloud’

December 20, 2012 by JakeWengroff Leave a Comment

Today's announcement of enterprise software maker and CRM provider Oracle buying marketing automation vendor Eloqua for $811 million has many people -- including this analyst -- blindsided. After all, Eloqua just went public in August, raising $92 million. And a little more than 4 months later, it gets acquired? It was unclear from the news announcements if it was an all-stock deal, but clearly, Oracle is trying to do battle with the other enterprise software maker and CRM provider … [Read more...]

Filed Under: Marketing, Social Business, Social CRM, Social Media Tagged With: cloud, Eloqua, marketing, Marketing Cloud, Oracle, Salesforce, social, social business, social CRM

Surprise! Social Technology Still Needs People

October 3, 2012 by JakeWengroff Leave a Comment

Though I didn't attend Dreamforce two weeks ago, it's still reassuring that software companies -- and not just marketing and PR people -- are understanding the power and role of social in today's enterprise. That social media marketing platforms such as Involver and Vitrue were sold to Oracle, and Buddy Media to Salesforce, and not to ad agency holding companies like WPP, Omnicom, and Interpublic warm my heart -- and let all of us who work tirelessly in the social media world know that 'Yes, … [Read more...]

Filed Under: Marketing, Social Business, Social CRM, Social Media Tagged With: Armano, Buddy Media, Certification, Edelman, Marketing Cloud, Radian6, Salesforce, social, social business, social CRM

Tags

advertising blog blogging blogs Certification collaboration communities community content content marketing Copyblogger CRM demand generation Eloqua enterprise enterprise social enterprise social business Google GooglePlus HootSuite IAB InsideView marketing marketing automation Marketing Cloud media Radian6 Salesforce search SEM SEO SlideShare social social advertising social business social CRM social data social media social media marketing social media monitoring social sales training Twitter Twitter List Management Yammer

Copyright © 2023 · Centric Theme on Genesis Framework · WordPress · Log in