As a provider of marketing services to businesses large and small, the catchphrase on everyone's lips is content marketing or brand journalism. Social media marketing is so.....2010. Content drives the Internet, and pulls visitors and inquiries to a company's webpage. Good, bad, or ugly -- every website needs content. When thinking about different content categories, many clients disregard the humble FAQ list as a source for content. Frequently Asked Questions make sense for several … [Read more...]
Blogging: Why Bother?
Some say the point to blogging is SEO; others say it's to create thought leadership. The best blogs do both. I'm continually asked by clients about the point to blogging. I also continue to hear excuses as to why they aren't blogging. 'I don't know how to write effectively.' 'How frequently should I blog?' 'I'm not that creative.' 'What if I write something and no one reads it?' ...and the list of excuses goes on and on. True, blogposts are original content pages that … [Read more...]
With Scribe 4.0, Copyblogger Provides Social Tools for Marketers to Connect with Influential Publishers
Though most tools to create a website and social presence are free, we all know that for more customized and automated experiences, we need to pay. Earlier this year I caught up with Brian Clark, CEO, and others from content marketing software and education provider Copyblogger, who have been keeping me apprised of new products in their portfolio, which includes Studiopress WordPress themes, Synthesis hosting, Premise landing pages, and Scribe SEO content optimization software. (Disclaimer: … [Read more...]