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First Instagram Ad Goes Live with Michael Kors Watch

November 1, 2013 by JakeWengroff Leave a Comment

Today's first paid Instagram photo went live. And there are more angry comments than good. (Thanks to social media pal Jane Ko for her tweet.) First instagram ad goes live feat @MichaelKors - more angry comments than good. pic.twitter.com/o9xPfnWgSa — Jane Ko (@atasteofkoko) November 1, 2013   I'm more of a fan of organic content as a way to attract eyeballs, but perhaps sometimes, you need a little push. What do you think of Instagram's Sponsored Photos? … [Read more...]

Filed Under: Advertising, Content, Marketing, Social Media Tagged With: advertising, Instagram, social advertising, social media, social media marketing

What an Expensive Journalist Is Expected To Do These Days

October 23, 2013 by JakeWengroff Leave a Comment

Yesterday's news that Yahoo poached famed New York Times tech columnist David Pogue had several analysts and PR people thinking what his new role will most likely entail. CrunchBase Information David Pogue Information provided by CrunchBase Yahoo claims the move is to 'publish columns, blog posts and video stories that demystify the gadgets, apps and technology that powers our users’ daily lives,' according to Marissa Mayer.  But in order for the relationship to sustain itself, … [Read more...]

Filed Under: Advertising, Content, Marketing, Social Engagement, Social Media Tagged With: advertising, Altimeter, branding, brands, content, content marketing, native advertising, New York Times, Pogue, social advertising, Yahoo

Google and Social Advertising: Still Not Facebook, But That’s OK

October 15, 2013 by JakeWengroff Leave a Comment

This afternoon I was asked to give comment to a Time magazine reporter on Google's recent decision to start personalizing some ads in its network -- namely, that you will start to see Facebook-like names and thumbnail photos in advertising throughout the Google network. While some people might think, 'Oh great, that's all I need,' we have Facebook to thank for the concept of social advertising and Sponsored Stories.  What was once creepy and annoying is so ubiquitous that most consumers will … [Read more...]

Filed Under: Advertising, Content, Marketing, Social Analytics, Social Media Tagged With: AllThingsD, Facebook, Google, GooglePlus, LinkedIn, social, social advertising, social media, TechCrunch

Hoping That Social Media Will Fix Crappy Banner Ads

March 18, 2013 by JakeWengroff Leave a Comment

Long live the banner ad:  it has managed to survive not only the dot com bubble but also Facebook's IPO. Yet few admit to wishing to perpetuate its existence.  Talk of 'social advertising' usually means buying ads on Facebook, Promoted Trends on Twitter, or even the new SlideShare ads -- complete with inline lead capture -- on LinkedIn. A few companies have been hard at work at transforming the banner ad into a richer experience.  A richer experience of course transfers into engagement -- … [Read more...]

Filed Under: Advertising, Marketing, Social Infrastructure, Social Media Tagged With: advertising, Doubleclick, Facebook, Google, IAB, LinkedIn, Pinterest, SlideShare, social, social advertising, social media, Twitter

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