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From Liking to Leading: IBM Lotusphere Is Now Connect

January 28, 2013 by JakeWengroff Leave a Comment

Whew, finally a break from the 2-hour morning General Session, featuring not only the VP and the General Manager of IBM's Social Business division, but also a performance from 1980s pop group They Might Be Giants and a speech by actor-director-producer Joseph Gordon-Levitt (for those of you unfamiliar, he was in Lincoln and 50/50, among others). Perhaps what's most telling about this year's event is the name change:  Lotusphere is now Connect. While IBM is normally never referenced in … [Read more...]

Filed Under: Marketing, Social Business, Social CRM Tagged With: collaboration, enterprise, IBM, IBM Connect, Lotusphere, social, social business

Social Media Certifications Seek To Legitimize the Profession

January 15, 2013 by JakeWengroff Leave a Comment

As a proud member of the social media industry, I often feel that, to borrow a phrase, 'I don't get no respect.' My social media brethren often feel the same.  Many of us came from corporate communications or PR roles, where we didn't necessarily need a certain degree or professional designation in order to get or keep a job.  As social has proliferated across industries and companies large and small -- and with it the ability to start a Facebook Page or Twitterfeed for free -- everyone … [Read more...]

Filed Under: Marketing, Social Business, Social Media Tagged With: Certification, CompTIA, HootSuite, professional, Radian6, Salesforce, social, social business, social media, training

It’s On: Oracle To Battle Salesforce for Ownership of the ‘Marketing Cloud’

December 20, 2012 by JakeWengroff Leave a Comment

Today's announcement of enterprise software maker and CRM provider Oracle buying marketing automation vendor Eloqua for $811 million has many people -- including this analyst -- blindsided. After all, Eloqua just went public in August, raising $92 million. And a little more than 4 months later, it gets acquired? It was unclear from the news announcements if it was an all-stock deal, but clearly, Oracle is trying to do battle with the other enterprise software maker and CRM provider … [Read more...]

Filed Under: Marketing, Social Business, Social CRM, Social Media Tagged With: cloud, Eloqua, marketing, Marketing Cloud, Oracle, Salesforce, social, social business, social CRM

Yammer on the ‘Consumerization’ of IT

November 15, 2012 by JakeWengroff Leave a Comment

Last month's Twitterchat on the consumerization of IT, moderated by enterprise social platform provider Yammer, turned out to be a vibrant, spirited discussion on the shifting roles, responsibilities and expectations of today's corporate IT departments -- and the employees that rely on them. [And I'm sure that this topic was further explored at Yammer's first-ever annual customer conference YamJam, held in San Francisco October 28-30, which I unfortunately could not attend.] Via the … [Read more...]

Filed Under: Social Business Tagged With: consumerization of IT, enterprise, social, social business, Yammer

Experiencing Social at Eloqua Experience

November 5, 2012 by JakeWengroff Leave a Comment

This week, I'll be in Orlando, Florida attending marketing software company Eloqua's annual conference, Eloqua Experience.  Over 1,000 attendees are expected to attend. Though not traditionally known as a conference that attracts social media or social business types, I'm keen to see how things may have changed in the last year or so since everyone has been preaching a gospel of 'collaboration' and 'integration' of various marketing efforts that all seek to unlock that all-elusive … [Read more...]

Filed Under: Marketing, Social Business, Social CRM, Social Media Tagged With: AppCloud, Eloqua, marketing, ROI, SlideShare, social business, social media marketing

Why Doesn’t Twitter Promote List Management?

October 12, 2012 by JakeWengroff Leave a Comment

The biggest complaint clients have with Twitter is that it's noisy, cluttered, and unfiltered.  'How do I find anything?' they ask.  'And how do people find my tweets?' They're right:  discovery on Twitter -- in either direction -- is pitiful. However, the List tool -- which has been around almost since the founding of the microblogging platform -- could certainly make a difference. But the problem is that the average Twitter user doesn't use it. Other social networks purposely drive … [Read more...]

Filed Under: Social Business, Social CRM, Social Media, Social Sales Tagged With: Formulists, InsideView, Lists, Nimble, social business, social media, Twitter, Twitter List Management

Surprise! Social Technology Still Needs People

October 3, 2012 by JakeWengroff Leave a Comment

Though I didn't attend Dreamforce two weeks ago, it's still reassuring that software companies -- and not just marketing and PR people -- are understanding the power and role of social in today's enterprise. That social media marketing platforms such as Involver and Vitrue were sold to Oracle, and Buddy Media to Salesforce, and not to ad agency holding companies like WPP, Omnicom, and Interpublic warm my heart -- and let all of us who work tirelessly in the social media world know that 'Yes, … [Read more...]

Filed Under: Marketing, Social Business, Social CRM, Social Media Tagged With: Armano, Buddy Media, Certification, Edelman, Marketing Cloud, Radian6, Salesforce, social, social business, social CRM

Deloitte Gets (More) Social

September 19, 2012 by JakeWengroff Leave a Comment

Earlier today, global consulting giant Deloitte announced the launch of day-long 'social business innovation' workshops, in which Deloitte consultants would analyze a client's data and identify opportunities for social software implementation or optimization. I applaud this move because 'social' can mean so many different things for so many different organizations, and the idea of a workshop to kick things off is a great idea (for those who've worked with me in the past, you know the premium … [Read more...]

Filed Under: Social Business Tagged With: Chatter, Deloitte, social, social business, Yammer

Google Enters the Social Enterprise with Public Debut of Google+ For Businesses

August 29, 2012 by JakeWengroff Leave a Comment

Hate it or love it, Google+ launched June 2011, and some consider it a strange anomaly in the social networking space.  Though cheered and supported -- unlike its previous social/collaboration products like Google Wave and Google Buzz -- Google+ has yet to reach the audience sizes of Facebook, Twitter and LinkedIn. However, today's Google Enterprise blogpost and subsequent TechCrunch story reveal that Google may be finding another fit -- and revenue model -- for the fledgling social network:  … [Read more...]

Filed Under: Social Business, Social Media Tagged With: enterprise, Google, GooglePlus, Microsoft, Skype, social, social business, social media, Yammer

If You Don’t Think Demand Generation Can Be Made Social, Think Again

August 20, 2012 by JakeWengroff Leave a Comment

In my last job, I was continually having to be the one trying to convince the marketing department to include social features and and add social elements to our demand generation programs. Quite simply, they didn't want to hear it. I always wondered why there was a difference in opinion.  Perhaps it was because social media was considered the domain of public relations/communications -- inbound marketing -- and demand generation is owned by marketing -- specifically, outbound … [Read more...]

Filed Under: Marketing, Social Business, Social CRM, Social Media Tagged With: CRM, demand generation, Eloqua, marketing automation, social, social business, social CRM

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